PeterWEbPeter Leif Olsen has been a marketing professional for over 25 years. Olsen has been the creative lead in numerous marketing campaigns for everything from package goods to hotels & resorts.

Olsen started his career in New York City working at McCann Erickson on Coca-Cola, AT&T and others, and at Saatchi & Saatchi on Tide Detergent and other P&G brands. In 1992 Olsen moved to Orlando, Florida where he joined the largest hospitality marketing firm in the country, where he eventually became Chief Creative Officer. During this time he created award wining campaigns for Mexico tourism, The Breakers Palm Beach, St. Maarten Tourist Bureau, and many other resorts and destinations across the country.

In 2007 Olsen started Better World Branding to create communications for Corporate Social Responsibility programs. In June 2009 he garnered national attention for the charity, Clean the World, in broadcast, print and on the web. He developed marketing efforts for all the major initiatives at Clean The World and created and maintained the overall communication strategy and practice and the charity grew to national notoriety.

Currently Olsen is a Course Director at Full Sail University in the Digital Arts and Design program. Olsen has experience in concept development, marketing strategy, brand development, print and broadcast production, and has managed multiple teams of creative professionals.