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General info

Orlando, FL

I am a successful marketing professional with experience at advertising agencies in New York and Florida. I have experience in marketing and branding for travel, tourism, real estate, packaged goods, financial services and business to business.
I have managed a creative department of up to 20 professionals. I created training programs and introduced new methodologies for BRANDING and CONCEPT DEVELOPMENT. I inspire creative teams to achieve greater levels of creativity and efficacy.
I have experience in graphic design, web design, print production, concept development, event concepts, and branding.

Experience

  • Chief Strategist
    Orlando, FL
    Feb 2007 - Present
    Better World Branding

    ➢ Pitched and won the Kissimmee Convention and Visitors Bureau account as a consultant to another agency.
    ➢ Gained a competitive edge by creating a unique CSR branding practice aimed at highlighting charitable and green practices by local companies.
    ➢ Launched a communications and marketing program for Clean the World, a non-profit company that recycles soap for distribution to needy people around the globe setting the stage for rapid growth.
    ➢ Established Clean the World in social media channels to obtain increased donations.
    ➢ Hired additional staff for Clean the World to establish event sales division that raised additional donations.
    ➢ Obtained national notoriety for Clean the World. Gained press coverage on the CBS Evening News among many others. Read more here.
    ➢ Pitched and won a $90k rebranding assignment for Waste Professionals, an environmental services company. (Currently in process).

  • Creative Director
    Orlando, FL
    Mar 2005 - Jan 2007
    Ginn Development

    ➢ Successfully rebranded a billion dollar real estate developer during an unprecedented expansion by working with teams of marketing professionals, architects, hospitality managers, golf course managers, property development managers and internal HR staff to create marketing materials and communications throughout multiple company divisions.
    ➢ Maintained high levels of productivity with a staff of 11 designers, writers, print production staff under heavy workloads.
    ➢ Successfully coordinated with senior marketing staff to manage the efforts of three different ad agencies.

  • Creative Director
    Altamonte Springs, FL
    Sep 2003 - Jun 2004
    American Marketing Development

    ➢ Successfully pitch and won Rosen Hotels account for the agency.
    ➢ Raised the profile of the agency by turning the creative department into a professional organization.
    ➢ Established a new brand identity for the agency that gained local attention.

  • Chief Creative Officer
    Orlando, FL
    Jan 1993 - Nov 2002
    Y-Partnership

    ➢ Successfully marketed many hospitality clients including: The Breakers Hotel-Palm Beach, Marriott Vacation Club, Radisson Lexington NYC, The Fairmont Princes Bermuda, The Association of Nassau Resorts Bahamas, Nemacolin Woodland Resort, Hilton Grand Vacation Club.
    ➢ Fundamentally changed the agency culture to one that embraced high creative standards. Dramatically improved the agencies performance at the local Addy Awards winning 9 Gold awards and including Best of Show for collateral.
    ➢ Dramatically increase agency profitability while managing up to 50 accounts representing $100 million in billings.
    ➢ Created a proprietary methodology for developing marketing plans, brand identities and creative strategies for all clients.
    ➢ Created a pipeline for future talent by developing an in-house “University”, to provide training for junior members of the creative and account management staff. Implemented the first intern program with Florida area universities and colleges.

  • Sr. Art Director
    New York, NY
    Nov 1989 - Apr 1991
    Saatchi & Saatchi

    Lead art director on Tide Detergent

  • Art Director
    New York, NY
    Aug 1988 - Oct 1989
    N.W. Ayer

    Art Director on Crush soft drinks, Continental Airlines

  • Art Director
    New York, NY
    Feb 1884 - Aug 1988
    McCann Erickson Worldwide

    Art Director on Coca-Cola, and AT&T

Education

  • BFA
    New York, NY
    Sep 1979 - May 1983
    Parsons School of Design

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