Catametrics is an innovative approach to retail capital management. By empowering the retail broker with key risk assessment data, the broker has the ability to build a better trust relationship with individual investors. An extensive brand research and exploratory led to the final touchpoints including a new logo.
The logo concept mimics an infographic with points rising up like bubbles. It also parallel the letter "M" at the center of the name.
Exploratory mood boards were created to help the client focus on key attributes that would eventually lead the brand effort.
The mood boards also provided image styles for photography and infographics.
