August 2007 - Present
Better World Branding - Winter Park, Florida
Creative Director
Pitched and won the Kissimmee Convention and Visitors Bureau account as a consultant to another agency.
Gained a competitive edge by creating a unique CSR branding practice aimed at highlighting charitable and green practices by local companies.
Launched a communications and marketing program for Clean the World, a non-profit company that recycles soap for distribution to needy people around the globe setting the stage for rapid growth.
Established Clean the World in social media channels to obtain increased donations and awareness.
Hired additional staff for Clean the World to establish event sales division that raised additional donations.
Obtained national notoriety for Clean the World. Gained press coverage on the CBS Evening News among many others.
Pitched and won a $90k rebranding assignment for Waste Professionals, an environmental services company.
January 2012 - Present
Full Sail University - Winter Park, Florida
Course Director
Courses taught include Typography Page Layout, Digital Publishing,
Color Theory, and Critique Structures
Inspiring college students to developed creative skills and create portfolio
level work. Providing expert guidance using Adobe Creative Suite.
Winner of PROPS Award given to the top 10% of Full Sail staff
March 2005-December 2006
Ginn Development - Orlando, Florida
Creative Director
Successfully rebranded a billion dollar real estate developer during an unprecedented expansion by working with teams of marketing professionals, architects, hospitality managers, golf course managers, property development managers and internal HR staff to create marketing materials and communications throughout multiple company divisions.
Maintained high levels of productivity with a staff of 11 designers, writers, print production staff under heavy workloads.
Successfully coordinated with senior marketing staff to manage the efforts of three different ad agencies.
September 2003-June 2004
American Marketing Development - Altamonte Springs, Florida
Creative Director
Successfully pitch and won Rosen Hotels account for the agency.
Raised the profile of the agency by turning the creative department into a professional organization.
Established a new brand identity for the agency that gained local attention.
January 1993-November 2002
Y Partnership - Orlando, Florida
Chief Creative Officer
Successfully marketed many hospitality clients including The Breakers Hotel-Palm Beach, Marriott Vacation Club, Radisson Lexington NYC, The Fairmont Princes Bermuda, The Association of Nassau Resorts Bahamas, Nemacolin Woodland Resort, Hilton Grand Vacation Club.Fundamentally changed the agency culture to one that embraced high creative standards. Dramatically improved the agencies performance at the local Addy Awards winning 9 Gold awards and including Best of Show for collateral.
Dramatically increase agency profitability while managing up to 50 accounts representing $100 million in billings.
Created a proprietary methodology for developing marketing plans, brand identities and creative strategies for all clients.
Created a pipeline for future talent by developing an in-house “University”, to provide training and mentoring for junior members of the creative and account management staff. Implemented the first intern program with Florida area universities and colleges.
1989-1991
Saatchi & Saatchi
Senior Art Director
Sole art director on the Tide account. Created print ads and television commercials.
1988-1990
N.W. Ayer
Art Director
Lead art director on Continental Airlines.
1984-1988
McCann Erickson
Art Director
Created print ads and television commercials for AT&T and Coca-Cola.
EDUCATION
Full Sail University
MFA Media Design-2017
Valedictorian, Winner of Course Director Award for Design Research
Parsons School of Design-New York, New York
Bachelor of Fine Arts Degree
Awards
HSMAI Gold, Silver & Bronze, Addy Gold, Silver, Addy Best of Show
Better World Branding - Winter Park, Florida
Creative Director
Pitched and won the Kissimmee Convention and Visitors Bureau account as a consultant to another agency.
Gained a competitive edge by creating a unique CSR branding practice aimed at highlighting charitable and green practices by local companies.
Launched a communications and marketing program for Clean the World, a non-profit company that recycles soap for distribution to needy people around the globe setting the stage for rapid growth.
Established Clean the World in social media channels to obtain increased donations and awareness.
Hired additional staff for Clean the World to establish event sales division that raised additional donations.
Obtained national notoriety for Clean the World. Gained press coverage on the CBS Evening News among many others.
Pitched and won a $90k rebranding assignment for Waste Professionals, an environmental services company.
January 2012 - Present
Full Sail University - Winter Park, Florida
Course Director
Courses taught include Typography Page Layout, Digital Publishing,
Color Theory, and Critique Structures
Inspiring college students to developed creative skills and create portfolio
level work. Providing expert guidance using Adobe Creative Suite.
Winner of PROPS Award given to the top 10% of Full Sail staff
March 2005-December 2006
Ginn Development - Orlando, Florida
Creative Director
Successfully rebranded a billion dollar real estate developer during an unprecedented expansion by working with teams of marketing professionals, architects, hospitality managers, golf course managers, property development managers and internal HR staff to create marketing materials and communications throughout multiple company divisions.
Maintained high levels of productivity with a staff of 11 designers, writers, print production staff under heavy workloads.
Successfully coordinated with senior marketing staff to manage the efforts of three different ad agencies.
September 2003-June 2004
American Marketing Development - Altamonte Springs, Florida
Creative Director
Successfully pitch and won Rosen Hotels account for the agency.
Raised the profile of the agency by turning the creative department into a professional organization.
Established a new brand identity for the agency that gained local attention.
January 1993-November 2002
Y Partnership - Orlando, Florida
Chief Creative Officer
Successfully marketed many hospitality clients including The Breakers Hotel-Palm Beach, Marriott Vacation Club, Radisson Lexington NYC, The Fairmont Princes Bermuda, The Association of Nassau Resorts Bahamas, Nemacolin Woodland Resort, Hilton Grand Vacation Club.Fundamentally changed the agency culture to one that embraced high creative standards. Dramatically improved the agencies performance at the local Addy Awards winning 9 Gold awards and including Best of Show for collateral.
Dramatically increase agency profitability while managing up to 50 accounts representing $100 million in billings.
Created a proprietary methodology for developing marketing plans, brand identities and creative strategies for all clients.
Created a pipeline for future talent by developing an in-house “University”, to provide training and mentoring for junior members of the creative and account management staff. Implemented the first intern program with Florida area universities and colleges.
1989-1991
Saatchi & Saatchi
Senior Art Director
Sole art director on the Tide account. Created print ads and television commercials.
1988-1990
N.W. Ayer
Art Director
Lead art director on Continental Airlines.
1984-1988
McCann Erickson
Art Director
Created print ads and television commercials for AT&T and Coca-Cola.
EDUCATION
Full Sail University
MFA Media Design-2017
Valedictorian, Winner of Course Director Award for Design Research
Parsons School of Design-New York, New York
Bachelor of Fine Arts Degree
Awards
HSMAI Gold, Silver & Bronze, Addy Gold, Silver, Addy Best of Show